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22 Best SEO Tools in 2025: Free & Paid Options

Traditional SEO tools are great for conducting research and audits when your business is already established. But what if you’re starting a new business venture and want to know what popular industries, topics, and ideas people are exploring? Google Trends is a great place to explore the untapped potential that can yield a large keyword landscape for your website. Ecommerce tools also allow you to monitor progress and make any necessary changes. AdRoll tops our list of e-commerce SEO tools for advertising, aiding brands in revenue growth and time-saving efficiency. Seamlessly integrating web ads, social ads, and email campaigns, this tool maximizes marketing impact, powered by its advanced machine learning for real-time data analysis.

seo tools

Marketing Hub

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seo tools

While SEO tools are known to be pricy, there actually are several free tools or free options for paid tools. We’ve put together this list full of our top 30 free SEO tools for you to try. Easily audit your own landing pages and blog posts with the Detailed SEO Chrome extension. Activate it, then anytime you’re on one of your website pages, you can easily see if your meta title and meta description fit properly, as well as if your URL is indexable, and more. RankMath is a WordPress plugin that helps you optimize your website right from your WordPress dashboard.

seo tools

Enter a keyword or your website URL to receive a list of recommendations and keyword difficulty rankings. It’s a great tool for coming up with short- and long-tail keywords to target, filtered by industry and location. Search engines offer a window into our collective wants, questions, concerns, and curiosities.

  • It offers excellent keyword suggestions in bulk, along with the keyword competitiveness score.
  • Bonus points were given to platforms with transparent pricing, reasonable monthly rates, free trials or free demos, and money-back guarantees.
  • I recommend you get started with the Lite plan for $29/month.
  • It analyzes your existing content and suggests ways to improve its rankings.
  • For teams tired of monthly subscriptions and looking for a budget-friendly, no-strings-attached content marketing tool, WriterZen offers an intriguing alternative.

BrightLocal’s reporting is detailed but easy to understand, making it a good fit for agencies managing multiple clients or businesses with several locations. You get visibility into how each location is performing in local search and what can be improved. Byword is an AI-powered platform that generates SEO-optimized articles from a list of keywords.

Popular website platforms like Wix, WordPress, Etsy, Shopify, and WooCommerce each have unique SEO needs – and thankfully, there are tools built specifically for each. Landingi’s advantage lies in its ability to simplify the process of creating well-structured, indexable pages at scale, without needing a developer. It’s a practical alternative to custom-coded solutions and works well for businesses that want to grow organic traffic through scalable page creation.

seo tools

Most KW search tools are pricey, but AnswerThePublic is fairly affordable with three plans that cost $11, $99 or $199 per month. Another benefit is that you can choose a lifetime plan, which costs a single payment of $119 for the Individual plan, $990 for the Pro plan or $1,990 for the Expert plan. BrightLocal’s dashboard is relatively intuitive, though users new to SEO may have a modest SEO Anomaly learning curve. To get familiar with the platform, you can book a BrightLocal platform demo or sign up for a 14-day free trial. The free BrightLocal Academy offers extensive training on how to conduct local SEO using the platform.

seo tools

Google Search Console

seo tools

You can find keywords on the page you’re viewing, highlight and differentiate links, and compare the link metrics of different sites in SERPs. MozBar is a free SEO toolbar that works with the Chrome browser. It calls itself the industry’s leading SEO toolbar, with over 1 million installs. It provides easy access to advanced metrics on webpages and SERPs. Discover if a given URL has any broken links and discover the metrics of those links, including both search and social data with the Link Miner extension.

Find competitor keywords with NEW Keyword Gap

SERanking also offers features like rank tracking and backlink analysis. The SEO tool offers the best help for SEO, PPC, ad campaigns, backlinks, keyword research, search engine results pages (SERP), and much more. Choosing the right SEO tools is vitally important to your business.

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