More advanced users can learn how to use CASE statements for better Data Studio segments here. Google Analytics 4 is one of the best free SEO tools that every digital marketer should be using. With the detailed information from Google Analytics, digital marketers can tweak their content strategy and figure out what works and what doesn’t. If you’re looking to get started with SEO or want to achieve better results for the low cost of $0, here are 110 of the best free SEO tools you should be using.
To keep track of your page’s performance, save the audit report as a PDF file or HTML file. Not only does this tool show you the speed of your website, but SEO Anomaly it also provides technical “lab data,” in addition to opportunities to speed up your page. There is also a diagnostics section, which gives additional information about the performance of the page. Save time and enhance your marketing and content performance with these free copywriting tools powered by AI. Exploding Topics is a trend discovery and market research tool. It tracks growth in search volume, social media conversations, and investment trends.
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Think of SEO tools as your digital magnifying glass and toolkit for your website. They’re not just about providing numbers and graphs; they’re about offering insights and strategies to enhance your website’s visibility and performance. A free version of Screaming Frog lets you crawl up to 500 URLs. The paid plan costs $249 per year and adds functionality like audit scheduling and a near-duplicate content checker.
Ahrefs Backlink Checker
Screaming Frog’s SEO Spider is the industry standard tool for technical SEO audits. It offers unmatched crawling capabilities at a reasonable price point with a useful free version. SE Ranking provides a scalable platform with features designed for collaborative SEO work. Its tiered pricing and add-on structure let you pay for only what you need.
You can go beyond just Semrush data by connecting 20+ other marketing data sources to further enhance your reports. If you are an SEO geek and need to make your own Schema data, but obviously can’t remember all details in your head, then I would recommend this tool. There are many generators, but all the others I’ve tested have a very small selection. It gives you some quick data on any page you are currently visiting. So as you can see in the photo it can give me quick info on meta, headings, internal links, images, schema and social media. In 2025, there are over 300 free and paid SEO tools on the market.
What is SEO analytics?
A tool created by Google, PageSpeed Insights helps you understand the speed of your website and how you can go about improving it. You need to target the right keywords to ensure your website appears at the top of relevant search results. KeywordsFX is a free tool that can help you make that happen.
- It can be difficult to understand what optimizations you need to make for real organic growth.
- As I continue to expand my knowledge and expertise, I encourage you to dive in and explore these tools.
- Unlike tools that only focus on one aspect, this one handles both traditional Google rankings and newer AI search engines like ChatGPT.
Plus, it also lets you download all the image URLs, which is a lifesaver for making sure all the images are SEO-friendly. Google Search Console (GSC) is an excellent way for newbie webmasters to get started with SEO. This free service offered by Google is a powerhouse of data and insights, crucial for understanding and optimizing your website’s performance in Google search results. Finally, RankIQ does provide a free trial, but some users may prefer to test the tool before committing to a subscription.
