With Google’s algorithm continually evolving, it’s important to keep your SEO strategy fresh, so you can improve your rankings. In addition, you should regularly add new pages of content to your site so that search engines will see that you’re hard at work for your customers. Regularly audit and update your website content to ensure that it contains updated information. There are various on-page SEO ranking factors, some of which are still unknown to the public.
All in One SEO allows you to create global settings for image optimization. If Google chooses to use your meta description, don’t be surprised if it changes its mind later. When people searched for “what is wordpress multilingual seo,” Google wanted to display our page but customized the description to match the search term. Similarly, when it comes to adding your keyword to more subheadings, use your own SEO Anomaly judgment.
Check for crawl errors
Next on our list of on-page SEO activities is optimizing your URLs. Unlock more than 25 years of SEO experience, plus a team of 500+ experts with WebFX’s on-page SEO services. To date, our services have helped our clients generate more than $6 billion in revenue and over 7.8 million leads for our clients.
📝 57. Video Structured Data
Google uses them to understand what your page is about to better match the intent behind a given search query. Search intent is arguably the most important factor for on-page SEO. After all, providing searchers with relevant and useful information is what search engines need to do every second. Off-page SEO embodies any efforts implemented outside of a website to improve its search engine rankings. It’s currently in beta, but the new AI Content Grader in Ahrefs finds “missing” subtopics.
Non-technical elements involve creating high-quality content, optimizing meta tags, and enhancing user engagement. Mobile-friendliness is a key factor in SEO and user experience. With Google prioritizing mobile-first indexing, having a responsive website is more important than ever.
Long-tail keywords are specific, and typically longer phrases, that users might enter into search engines when looking for highly niche or detailed information. Your title tag gives search engines a high-level overview of what your page is all about. This means it’s arguably one of the most important on-page SEO factors. Schema markup (structured data) helps search engines better understand your page.
- Earlier on I highlighted that On Page SEO isn’t necessarily the same as content optimization.
- User engagement metrics are indirect signals that search engines use to determine the quality and relevance of a webpage.
- These tags appear in the HTML document containing instructions for rendering a web page and do not appear to users as they browse it.
- Search Engine Journal investigated the effect of a page’s loading time on SEO and confirmed that page speed is a ranking factor in search results.
For example, I wanted to get in the Featured Snippet for the keyword “nofollow links”. And now you’re ready for our second strategy to help improve your SEO. It’s important to review URLs before publishing a web page because most Content Management Systems (CMS) will auto-generate the URL based on the title of a web page.
The Ultimate On-Page SEO Guide to Rank on the First Page
Therefore, pay particular attention to page speed on mobile phones. In the Coverage view, choose “Excluded” and check to see if there are any pages that should be indexed in that list. On-page SEO consists of technical optimization to a big extent.
Once you’ve implemented your on-page SEO strategies, it’s important to gauge your success. Regularly assessing the outcomes of your on-page SEO is key to constantly enhancing your website’s optimization. You can do this by tracking your keyword rankings and analyzing your traffic.
